A fast-growing AI-powered compliance platform partnered with Startupr to accelerate lead generation and expand its pipeline across manufacturing and industrial sectors. The company’s platform automates complex Environmental, Safety, and Quality compliance workflows, replacing manual spreadsheets and email-heavy processes. Despite strong demand and a capable sales team, they lacked the infrastructure to run high-quality outbound campaigns and consistently engage decision-makers at scale.

The Challenge

1. Identifying and Engaging Decision-Makers
The team needed a structured outbound approach to reach compliance and operations executives responsible for regulatory oversight.

2. Limited Outbound Infrastructure
While the internal team could close deals, they lacked the bandwidth and systems to maintain consistent top-of-funnel activity.

3. Trend-Driven Market Complexity
Rapidly evolving regulations like PFAS compliance created both opportunity and urgency, but messaging needed to be timely and precise to cut through.

4. Need for Speed and Clarity
The client wanted immediate traction and measurable ROI, without spending months testing or building in-house capacity.

Startupr’s Approach

Startupr designed a performance-based outbound program focused on clarity, velocity, and alignment with live market trends.

1. Rapid Onboarding and Launch
A structured onboarding process mapped the client’s ideal customer profile, industries, and decision-maker tiers. Within seven days, Startupr launched the first live outreach campaign: resulting in immediate qualified responses.

2. Targeted Lead Research and Market Segmentation
Our team performed deep market segmentation to identify the highest-value targets across U.S. and European manufacturing hubs, prioritizing firms facing new regulatory requirements.

3. Trend-Based Messaging Framework
We incorporated emerging compliance trends like PFAS and ESG reporting directly into outreach messaging, connecting product value to urgent, real-world challenges.

4. Multi-Touch Outbound Execution
Campaigns combined personalized cold email sequences with verified data enrichment and follow-up call layers to maintain engagement consistency.

5. Transparent Collaboration and Optimization
Real-time Slack communication and weekly strategy sessions kept both teams aligned on data, performance, and next-step priorities.

Results

$120,000+ in new pipeline generated within 30 days
38 qualified meetings booked across the U.S. and European markets
11 active deals in progress by the end of the campaign
100% KPI achievement under Startupr’s pay-per-meeting model

Performance ramped quickly, with the first qualified meeting booked within a week and steady deal flow established by week three.

Why It Worked

Speed to Market
Startupr’s structured onboarding and rapid campaign deployment enabled results within the first week.

Relevant, Trend-Aligned Messaging
By aligning outreach to live compliance regulations, campaigns achieved higher response rates and credibility.

Precision Targeting
High-quality, segmented data ensured each outreach sequence reached verified decision-makers with purchasing authority.

Full Transparency
Shared dashboards and open communication created alignment and measurable accountability.

Performance-Driven Partnership
Operating under a pay-per-meeting model kept both teams focused on outcomes, not activity.