Roman
Business Development Director @ Arounda Agency
Overview
Arounda Agency, a digital product design and development firm, wanted a reliable way to scale their client acquisition. Despite strong expertise in UI/UX and development, their sales team faced inconsistent lead flow, making it difficult to forecast revenue and allocate resources effectively.
They partnered with Startupr to turn cold outreach into a structured, predictable pipeline that consistently delivered qualified opportunities. Within months, Arounda went from sporadic meetings to a steady flow of high-quality conversations that translated directly into revenue.
About the client
Arounda Agency specializes in helping startups and enterprises design and build digital products. Their portfolio spans SaaS platforms, fintech solutions, and consumer applications. With a team of seasoned designers and developers, they have delivered projects across multiple industries — but were looking to expand their reach and consistently attract new clients without relying solely on referrals.
Challenges the client faced
Before working with Startupr, Arounda struggled with three major roadblocks:
Unpredictable outreach results. Cold campaigns were inconsistent, leading to peaks and valleys in opportunities.
Wasted time on unqualified leads. Their business development team often spent hours with prospects that lacked the right budgets, needs, or timing.
No scalable system. They lacked a repeatable engine that could reliably convert outreach into revenue.
This combination of inefficiencies slowed their growth and made forecasting unreliable.
Why they chose Startupr
After evaluating multiple vendors, Arounda chose Startupr because of three key differentiators:
Performance-driven model. Pay-per-meeting meant minimal risk and guaranteed results.
Fast ramp-up. Campaigns were running and producing meetings within weeks, not months.
Revenue-first focus. Unlike vendors that pushed volume, Startupr prioritized quality meetings that converted.
“From cold outreach to a predictable pipeline, Startupr gave us structure, speed, and quality. Instead of chasing leads, we’re closing deals.”
— Roman, Business Development Director, Arounda Agency
📊 Suggested chart: Comparison table — “Other Vendors” vs. “Startupr” (columns: ramp-up speed, cost predictability, conversion quality).
How we exceeded expectations
1. Deep ICP research
We worked closely with Arounda to refine their ideal customer profile (ICP) across SaaS, fintech, and growth-stage startups. This ensured every campaign targeted decision-makers with real intent and budget.
2. Custom outbound engine
We built and deployed a multi-touch outreach system leveraging email and LinkedIn, with messaging tailored to Arounda’s brand and services.
3. Lead qualification
Every meeting was pre-qualified against budget, scope, and service fit — so the Arounda team spent time only with decision-makers ready to move forward.
4. Iterative optimization
Through weekly reporting and constant feedback loops, we refined messaging, timing, and targeting for better conversion rates over time.
Results in a nutshell
The outcomes spoke for themselves:
62 qualified meetings booked in the first phase of collaboration
$112K in closed revenue directly attributed to Startupr campaigns
Steady outbound engine that continues to add new opportunities month over month
Future collaboration
With a predictable outbound pipeline in place, Arounda is now scaling their outreach into new industries and expanding the range of services they promote. Together, we’re exploring new verticals, fine-tuning messaging for emerging markets, and continuing to ensure every meeting translates into meaningful opportunities.
