Overview

Art & Science, a growth partner for auto auction platforms and marketplaces, faced the challenge of filling the supply side of their business model by bringing in qualified sellers at scale. Without a steady flow of listings, even the best marketplace technology cannot grow.

Startupr designed a targeted outbound engine that delivered a consistent pipeline of new seller leads. Within the first cycle, Startupr generated 44 meetings with qualified sellers and over $35K in deal revenue, proving that marketplaces can efficiently scale supply with the right outbound strategy.

About the client

Category: Auto Auctions & Marketplaces
Industry: Automotive / Digital Marketplaces
Headquarters: Los Angeles, California
Company size: Lean founder-led team focused on scaling platform growth

Art & Science helps digital auto marketplaces unlock new seller revenue by sourcing qualified sellers and converting them into high-value listings. Their mission is to bring enthusiasts and professional sellers onto platforms at scale, enabling buyers to access more inventory and increasing transaction volume for their clients.

Challenges the client faced

Inconsistent supply. Without a reliable system for attracting sellers, growth was constrained by sporadic listings.
Manual outreach. Founder-led prospecting was unsustainable and lacked predictability.
Scaling difficulty. Marketplaces need consistent supply-side volume to meet buyer demand and drive liquidity.

Why they chose Startupr

Hunter and his team partnered with Startupr for three key reasons.

Specialized outbound expertise. Startupr’s systems were already proven in high-ticket, niche B2B environments.
Performance-based engagement. The pay-per-meeting model reduced risk and guaranteed results.
Marketplace alignment. Startupr understood the dynamics of two-sided marketplaces and the importance of supply-side growth.

“Startupr gave us a predictable way to bring in qualified sellers. It wasn’t just outreach, it directly impacted our bottom line by filling the supply side of our marketplace.”
— Hunter, Founder @ Art & Science

How we exceeded expectations

Seller ICP refinement. Targeted independent dealers, collectors, and high-volume sellers most likely to list vehicles.
Custom outbound campaigns. Built campaigns highlighting platform value including ease of listing, competitive fees, and strong buyer demand.
Qualification filtering. Pre-screened every meeting to ensure seller readiness and inventory match.
Iterative optimization. Weekly adjustments to messaging improved conversion and increased show-up rates.

Future collaboration

With a scalable outbound engine in place, Art & Science is now expanding outreach to larger dealer networks and international sellers. The partnership with Startupr ensures a steady supply-side pipeline, fueling marketplace growth and unlocking new revenue streams.