Daniel Snaider
Co-Founder @ AnyBiz & Warmy
In today’s Startupr Founders Series, we sat down with Daniel Snaider, Co-Founder and CEO of AnyBiz, an AI-powered sales outreach platform redefining email deliverability. Daniel shares how he went from struggling to sell a physical product on Amazon to building one of the most advanced outbound sales platforms in the world.
Founding Story of AnyBiz
The journey of AnyBiz started like many great startups: by solving Daniel’s own pain point. While selling a physical product through Amazon, Daniel and his brother (and now co-founder) realized there wasn’t an effective, automated tool for reaching new prospects without constant manual headaches. As seasoned engineers with over a decade of academic training, they built their own internal solution - and it worked so well that they knew it needed to be shared with the world.
Working with a Family Co-Founder
Building a company with family can be tricky, but Daniel explains that he and his brother keep their focus clear: the mission comes first. They navigate disagreements by remembering their shared goal - a strategy echoed by many successful founding teams, including those we've spoken to like Travis Rosser of Kajabi.
Transition from Physical Products to SaaS
Initially working on physical products, the brothers decided to fully pivot once they realized the potential of their internal email automation system. This transition from e-commerce into SaaS mirrors the story of Joe Johnson’s shift at LedgerUp, highlighting how founder intuition often leads to breakout opportunities.
AnyBiz’s Differentiator: Email Deliverability Expertise
Deliverability is the cornerstone of successful cold outreach - and Daniel’s team has turned it into an art form.
Unlike many outbound platforms that only provide tools, AnyBiz is obsessed with ensuring emails actually land where they’re supposed to: in inboxes.
The platform combines deep technical expertise with real-time feedback loops, a strategy similar to the operational precision seen in companies like SendGrid and Postmark.
Additionally, unlike most competitors, AnyBiz operates as a true self-serve SaaS - eliminating the need for lengthy sales cycles and manual onboarding processes. Their user-first philosophy feels similar to the approach that made Basecamp a legendary startup success.
Product Evolution & Continuous Improvement
Daniel emphasizes that AnyBiz is in a constant state of evolution. The company gathers customer feedback meticulously - even reading every single support ticket personally - and immediately folds insights into product updates. This rapid improvement model draws clear inspiration from frameworks championed by companies like Y Combinator.
As Daniel puts it, "mistakes are inevitable - but iterating fast is what matters."
Launch Strategy & Finding the Right Market Fit
Launching AnyBiz was uniquely streamlined because of their own technology: the founders used AnyBiz to scale AnyBiz. Instead of burning through cash with Google Ads or expensive campaigns, they focused on using their product to organically generate leads - a lean approach shared by early teams at Shopify and Calendly.
By doing this, Daniel was able to test features daily and validate demand directly with paying users, staying true to the MVP ethos championed by leaders like Eric Ries ("The Lean Startup").
Mistakes, Pivots, and Lessons Learned
Daniel is open about mistakes along the way: investing in features that didn’t solve real customer pain points, wasting development resources, and battling frustration.
But he stresses that mistakes are inevitable in entrepreneurship - and that no previous success guarantees future success.
This mindset - embracing mistakes as necessary learning - echoes the hard-earned wisdom shared by Howard Lerman and others we've interviewed.
Building & Retaining a Global Team
Today, AnyBiz operates with a distributed team across 8 countries.
Daniel still travels personally to meet team members face-to-face, building trust the old-fashioned way.
This people-first culture ensures loyalty and strong team alignment - something companies like Zapier and GitLab have also used to build thriving remote-first businesses.
Engaging Customers & Closing the Feedback Loop
A defining principle at AnyBiz is prioritizing feedback from real, paying customers — not just free users.
Every meaningful product update is driven directly by customer conversations, tracked in a centralized system, then rolled back into development cycles.
By maintaining this relentless focus on solving real pain points, Daniel ensures that AnyBiz stays highly responsive and deeply aligned with user needs.
Simplicity & Speed in a Fast-Paced World
Looking ahead, Daniel believes that the future belongs to platforms that are both sophisticated and incredibly simple to use.
Just as TikTok reshaped how quickly people consume content, Daniel envisions a world where B2B tools must deliver immediate value in seconds - not minutes or hours.
At AnyBiz, speed, simplicity, and sophisticated deliverability will continue to be the pillars of their competitive advantage.
Daniel’s Offer to the Startupr Community
Daniel is offering to connect with early-stage founders who are thinking about go-to-market strategy, cold email outreach, and early traction building.
He’s happy to:
Share tips on improving deliverability and outbound performance
Review outreach strategies for startups
Offer guidance on scaling self-serve SaaS products
Feel free to connect with him directly on LinkedIn or learn more at AnyBiz.
✨ Recommended Reading:
How Travis Rosser Turned a Simple Idea into a $2 Billion Brand
How Joe Johnson Is Transforming Contract Management at LedgerUp
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