A rapidly growing HR software company partnered with Startupr to strengthen its outbound acquisition strategy across Europe and the Middle East. The company provided a modern HR platform designed for mid-sized organizations, combining automation, analytics, and employee engagement tools.

Despite strong inbound traction and a clear value proposition, the internal sales team struggled to consistently generate outbound meetings in a competitive and saturated HR technology market.

The Challenge

The company faced several key hurdles that limited its ability to scale outbound acquisition effectively.

Long Sales Cycles
Smaller businesses responded quickly but often lacked the budget or urgency to buy. Larger companies showed strong interest but required long, multi-touch engagement before agreeing to a meeting.

Complex Value Communication
The team found it difficult to clearly differentiate their product from other HR tools. Early outreach efforts were focused too heavily on product features rather than on measurable business outcomes.

Narrow ICP and Data Limitations
The target market consisted primarily of HR and operations leaders at mid-market firms in select regions. Existing prospect data was outdated and inconsistent, leading to inefficient outreach.

Startupr’s Approach

Startupr designed a pay-per-meeting outbound program that combined clear audience segmentation, message optimization, and complete transparency.

Market Calibration and Expectation Alignment
During onboarding, Startupr worked closely with the client to reset expectations. The focus shifted from volume-based outreach to precision targeting of enterprise accounts, ensuring fewer but higher-value meetings.

Refining the Value Proposition
Our team collaborated with the client’s leadership to reshape messaging around efficiency, compliance, and measurable impact rather than platform features. This helped executives immediately see the operational and financial benefits of adoption.

ICP Development and Data Enrichment
Startupr defined several ideal customer profiles covering different company sizes and sectors. We rebuilt the contact database using verified sources and segmented it by region, company size, and job function to improve engagement.

Content-Driven Nurturing
To keep the pipeline active, Startupr integrated content-based outreach. Case studies, guides, and webinar invitations helped re-engage dormant leads and support long-term relationship building.

Multi-Channel Outreach Execution
Personalized cold email sequences were supported by targeted LinkedIn touchpoints, allowing us to engage prospects through multiple channels and improve overall conversion.

Results

112 qualified meetings booked within six months.
$58,000 in new revenue closed in the first 90 days.
14 enterprise accounts added to the active pipeline.
31 percent average open rate and 11 percent response rate across all campaigns.
104 percent KPI achievement sustained throughout the engagement.

The campaign established a reliable outbound system that consistently matched or exceeded the performance of the client’s internal team.

Why It Worked

Strategic Alignment
Both teams agreed early on to prioritize quality over quantity, allowing time for mid-market and enterprise leads to convert.

Outcome-Based Storytelling
Focusing on the tangible business impact of the platform made outreach more relevant to decision-makers.

High-Quality Data
Clean, verified data ensured every touchpoint reached the right audience.

Transparency and Collaboration
Shared dashboards and weekly reviews gave both teams full visibility into progress and results.

Sustained Engagement
By incorporating useful, non-sales content, Startupr maintained trust and visibility throughout long buying cycles.

Outcome

In just six months, Startupr helped this HR technology company deliver 112 qualified meetings, generate $58,000 in early revenue, and establish a scalable outbound system built for long-term growth. The engagement showed how clarity, precision, and accountability can outperform even experienced in-house teams in complex B2B markets.