A global technology services provider specializing in software product development, data analytics, and digital transformation partnered with Startupr to strengthen its outbound pipeline in North America. Despite a solid reputation and an established international presence, the company struggled to consistently generate high-quality sales opportunities in a crowded and competitive market.

The Challenge

The client operated in one of the most saturated segments of B2B technology, where dozens of major vendors compete for attention from the same decision-makers.

Competitive Saturation
Inboxes were flooded with similar outreach from IT service providers, making it difficult to stand out or convey meaningful differentiation.

Top-of-Funnel Constraints
Although the company had dedicated regional sales teams, their meeting volume was insufficient to maintain full capacity without expanding staff.

Unfocused Targeting
Outreach efforts lacked structure and spread too thinly across multiple industries, making it unclear which verticals offered the highest return on effort.

Startupr’s Approach

Startupr introduced a pay-per-meeting outbound system that focused on precision, feedback, and measurable performance.

Industry Segmentation and Testing
The first step was to analyze the client’s historical wins, testimonials, and past engagements to uncover where messaging resonated best. Through multiple rounds of testing, the strongest verticals emerged: healthcare, retail, and consumer technology.

Personalized Email Frameworks
Our team developed tailored messaging for each industry, speaking directly to sector-specific pain points. Each sequence was continually refined based on open and reply rates, ensuring the highest engagement possible.

Iterative ICP Refinement
We adjusted the ideal customer profile as real-time campaign data revealed new insights about decision-maker titles, company size, and budget range. This adaptive process helped concentrate effort on accounts with a higher probability of conversion.

Structured Reporting and Collaboration
Weekly joint reviews and transparent dashboards kept both teams aligned. Performance reports covered booked meetings, engagement trends, and lessons learned from testing cycles, which allowed for fast and evidence-based adjustments.

Results

128 qualified appointments were booked over a 15-month period.
3 deals were closed in the first five months.
118 percent of KPI targets were consistently achieved across the campaign.
160 verified prospects were added to the active sales pipeline during the first year.

The program exceeded expectations, maintaining above-target performance month after month and creating a scalable, repeatable outbound engine.

Why It Worked

Aligned Incentives
Because Startupr’s model is pay-per-meeting, both teams were equally invested in driving tangible results.

Data-Led Industry Focus
Testing across verticals allowed the campaigns to focus on the markets most likely to convert, improving efficiency and ROI.

Collaborative Workflow
Regular performance reviews and open reporting created a fast, transparent feedback loop that kept campaigns improving over time.

Human and AI Integration
SDR expertise combined with AI-enabled prospecting and sequence optimization, enabling scale while maintaining personalization.

Outcome

Over fifteen months, Startupr helped this global technology company build a predictable, high-performing outbound pipeline that delivered measurable growth despite heavy market competition. The project demonstrated how data discipline, agile experimentation, and transparent execution can drive results even in saturated industries.