A mid-stage software company in the customer experience automation space partnered with Startupr to develop a predictable, performance-based outbound engine for enterprise sales. The company’s platform enables large organizations to automate service workflows and enhance customer satisfaction through AI-driven optimization. Despite having a strong product and measurable ROI, the team struggled to connect with senior enterprise leaders in a crowded, highly competitive landscape dominated by established vendors.

The Challenge

Enterprise Market Resistance
Target buyers—senior CX, Operations, and Digital executives—were difficult to reach, often shielded by gatekeepers and saturated with vendor outreach. Standing out required persistent engagement and a credible value narrative.

Tight ICP Focus
The client’s ICP consisted of enterprises with over 1,000 employees across North America and Europe. These organizations operate under long procurement cycles and require deep trust and relevance before engagement.

Slow Early Momentum
Initial outreach generated low response rates as campaigns built brand recognition. Consistency and message refinement were necessary to unlock traction and conversion at scale.

Startupr’s Approach

Startupr implemented a structured, pay-per-meeting enterprise campaign built on precision targeting, personalized messaging, and transparent collaboration.

1. Enterprise Account Targeting
Outreach focused exclusively on pre-qualified enterprise accounts, each vetted for headcount, digital maturity, and active transformation initiatives. High-value verticals such as telecom, financial services, and enterprise software were prioritized.

2. Persona-Based Messaging
Custom scripts and multi-touch sequences were developed for CX, Operations, and Digital leaders. Messaging focused on measurable impact—reducing service costs, improving customer satisfaction, and optimizing response times.

3. Iterative Optimization and Testing
Performance data was reviewed weekly to refine ICP parameters, messaging tone, and outreach cadence. Adjustments were made in real time to improve connection and conversion rates.

4. Multi-Touch Persistence
Startupr SDRs executed coordinated touchpoints across phone, email, and LinkedIn, maintaining steady visibility and engagement with target executives through consistent follow-up cycles.

5. Transparent Collaboration and Reporting
Shared dashboards provided live visibility into all KPIs, including open rates, connect ratios, and meeting outcomes. Weekly performance reviews ensured full alignment and accountability between both teams.

Results

22 qualified enterprise meetings booked within 120 days
Fortune 5000 engagements secured across financial services, telecom, and enterprise software verticals
$1.1 million in qualified pipeline generated across U.S. and European markets
108% KPI achievement under Startupr’s performance-based model

Once initial traction was established, meeting flow increased steadily, converting to pilot discussions and multi-stakeholder evaluations by month four.

Why It Worked

Strategic Persistence
Startupr helped the client balance patience and momentum in navigating enterprise cycles, focusing on predictable, high-quality meetings.

Persona-Centric Messaging
Each executive role received distinct, outcome-driven messaging that connected directly to their KPIs and department goals.

Multi-Channel Consistency
Blending cold calling, email, and LinkedIn ensured visibility and reinforced credibility through multiple touchpoints.

Real-Time Optimization
Weekly iteration cycles enabled continuous performance improvement and stronger engagement over time.

Enterprise Campaign Expertise
Startupr’s experience managing long-cycle enterprise outreach ensured disciplined execution, precise messaging, and data-backed results.

Outcome

In 120 days, Startupr helped this CX automation company book 22 enterprise meetings, unlock over $1.1 million in qualified pipeline, and validate a scalable outbound system for engaging senior leaders at Fortune 5000 companies. The campaign showcased Startupr’s strength in blending precision, persistence, and transparency to drive results in complex B2B environments.