A boutique web development studio specializing in modern, conversion-focused websites partnered with Startupr to replace cold calling with a fully automated outbound email system. The team had a strong product, great client results, and a clear value proposition—but lacked a predictable way to generate new conversations at scale. The goal was to create an autonomous lead generation engine that delivered qualified meetings daily with minimal manual effort.

The Challenge

Replacing Manual Cold Calling

The founders were spending hours every week manually calling potential clients and wanted to transition fully to an automated, scalable outbound system.

Low Early Engagement
Initial outreach efforts produced minimal responses, making it difficult to validate cold email as a sustainable sales channel.

Limited Internal Bandwidth
As a small team, they needed a system that could run independently, requiring minimal input while maintaining consistent performance.

Startupr’s Approach

Startupr developed a performance-based outbound strategy centered on automation, data quality, and rapid optimization cycles.

1. Strategic Relaunch and Targeting Refinement
After an initial low-engagement phase, Startupr rebuilt the campaign with optimized copy, refined targeting, and segmentation tailored to the Swedish SMB market.

2. Deliverability and Performance Optimization
Using Smartlead and Apollo data enrichment, Startupr enhanced domain health, timing logic, and message sequencing to increase visibility and inbox placement rates.

3. Personalized Messaging at Scale
Each campaign was crafted with localized, relevant messaging designed to resonate with small business owners and marketing managers. Templates were A/B tested weekly to fine-tune tone, structure, and call-to-action clarity.

4. Continuous Communication and Real-Time Adjustments
The team maintained daily communication with the client, responding quickly to performance fluctuations and refining sequences based on reply data.

5. Automation Framework Deployment
All campaigns were set up to run on full automation—ensuring a consistent daily flow of new opportunities without manual intervention from the client’s side.

Results

240+ qualified leads generated in 60 days
15 new deals closed across small and mid-sized business clients
55+ qualified meetings booked during the campaign window
10% average reply rate on cold email sequences
Fully automated outbound system replacing cold calling entirely

Lead flow became consistent by week three, establishing outbound email as the company’s sole acquisition channel.

Why It Worked

Automated Efficiency
A hands-free outbound engine allowed the team to focus entirely on client delivery while maintaining steady lead volume.

Data and Deliverability Discipline
Systematic optimization of domains, sequences, and timing maximized visibility and engagement.

Localized Personalization
Messaging aligned with regional tone and business priorities, resulting in strong resonance among small and mid-sized firms.

Performance Transparency
Every stage of the campaign was tracked in real time, with visible metrics for open rates, reply rates, and booked calls.

Continuous Iteration
Daily monitoring and message optimization created compounding improvements week over week.

Outcome

Within two months, Startupr helped this web development firm fully replace cold calling with a high-performing automated outbound engine. The campaign produced over 240 qualified leads, 15 closed deals, and a predictable flow of daily client meetings—all powered by performance-based execution and transparent optimization.