A European manufacturer of eco-friendly household and hospitality products partnered with Startupr to accelerate its B2B sales pipeline. Despite strong sustainability credentials and premium product quality, previous outreach campaigns failed to gain traction with enterprise buyers in the travel and hospitality industries.

The Challenge

The company’s growth was stalled by an outdated outbound approach that lacked clarity, differentiation, and measurable impact.

Outdated Outreach Strategy
Past agencies relied on generic campaigns that failed to communicate the brand’s unique sustainability value.

Need for Immediate Traction
Leadership sought quick wins with enterprise partners, requiring a fast and performance-focused campaign.

Unclear Market Response
Without reliable data or testing, it was unclear which industries and messaging angles would convert best.

Startupr’s Approach

Startupr rebuilt the company’s outbound system from the ground up with a focus on performance, creativity, and transparency.

Strategic Audit and Diagnosis
We began by reviewing previous outreach efforts to identify why results had plateaued. Weak targeting, broad messaging, and limited personalization were the main issues holding back performance.

Offer-Driven Engagement Strategy
Instead of traditional discounts, Startupr developed a partnership-based offer that positioned the brand as a sustainability collaborator for clients—offering long-term environmental and cost benefits rather than short-term promotions.

Iterative Testing and Optimization
Our team tested multiple message frameworks and audience segments. Performance data guided rapid optimization, allowing us to identify the highest-converting outreach angle within two weeks.

Enterprise-Level Scaling
After validating the messaging and offer, outreach expanded to target large-scale corporate buyers across hotels, airlines, and eco-certified retail chains using personalized, data-verified communication.

Results

36 qualified meetings booked within the first 40 days.
€870,000 sales pipeline generated within the first quarter.
112 percent KPI achievement during the initial campaign period.

The results provided immediate momentum, validated market positioning, and created a scalable foundation for ongoing enterprise outreach.

Why It Worked

Value-Led Positioning
The outreach focused on partnership and long-term environmental impact, not transactional offers.

Agile Campaign Optimization
Daily iteration allowed Startupr to respond quickly to data, improving results week over week.

Performance Transparency
Shared dashboards gave both teams visibility into engagement metrics, conversion rates, and meeting quality.

Aligned Incentives
With a pay-per-meeting structure, Startupr was accountable for measurable outcomes, ensuring efficiency and ROI.

Outcome

In just over a month, Startupr transformed this sustainable products company’s outbound motion into a high-performing acquisition channel. The project proved how precision targeting, rapid iteration, and value-based messaging can turn brand awareness into a reliable and scalable pipeline.