A fast-growing SaaS company specializing in workflow automation partnered with Startupr to establish a predictable, performance-based outbound acquisition system. While the company’s inbound funnel performed well, outbound efforts were inconsistent, lacked clear targeting, and produced limited ROI. The objective was to build a reliable, repeatable outbound engine focused entirely on qualified sales meetings.

The Challenge

The client’s internal team had tested multiple outbound methods but struggled to turn outreach activity into measurable results.

Low Conversion from Cold Outreach
Previous email campaigns generated little engagement and few conversations with relevant decision-makers.

Inefficient Targeting
Prospect lists were built manually without verified enrichment, leading to wasted outreach and inconsistent lead quality.

Activity Without Pipeline
Outreach efforts prioritized quantity over precision, generating high activity levels but limited revenue impact.

Startupr’s Approach

Startupr deployed a pay-per-meeting program designed for accuracy, speed, and transparency.

1. Precision Targeting and Data Enrichment
Our team sourced and verified data from multiple platforms to identify high-value decision-makers, segmented by company size, funding stage, and technology stack.

2. Human-Led, Conversation-First Outreach
Dedicated SDRs focused on high-quality cold calling supported by AI-assisted dialing systems, allowing for efficient reach while maintaining personalization and relevance.

3. Continuous Optimization
Every performance insight, reply rate, call connect ratio, and meeting quality, was analyzed daily. Scripts, segments, and sequences were refined in real time to improve results week over week.

4. Full Transparency in Reporting
The client had direct access to live dashboards showing contact volume, meeting outcomes, and KPI progress, ensuring total visibility across the campaign.

Results

44 qualified meetings booked within 55 days.
4.3x higher engagement rate compared to prior outbound campaigns.
102 percent KPI achievement within the engagement period.

This initiative delivered faster results than expected, creating a steady flow of verified sales opportunities while validating the company’s outbound messaging and targeting strategy.

Why It Worked

Aligned Incentives
The pay-per-meeting structure kept both teams focused on measurable outcomes rather than activity volume.

Real-Time Learning
Daily optimization cycles allowed Startupr to identify what worked and adjust outreach immediately.

Transparent Collaboration
Shared reporting eliminated guesswork, keeping both teams accountable and aligned.

Human and AI Synergy
Combining SDR experience with AI-assisted dialing improved both speed and conversation quality.

Outcome

In less than two months, Startupr helped this SaaS company convert its outbound program into a scalable, data-backed growth engine. The campaign proved that accountability, transparency, and agility are key to generating consistent, high-quality pipeline in competitive software markets.