A fast-growing outsourcing and recruitment company partnered with Startupr to build its first structured outbound acquisition engine. The firm specialized in connecting mid-sized businesses with qualified candidates but relied entirely on referrals and inbound leads. The objective was to define a clear ideal customer profile, test new verticals, and generate consistent outbound meetings at scale.

The Challenge

Limited Market Reach
The client had never run outbound campaigns before and needed a system that could identify and engage the right companies.

Undefined Target Sectors
While the company served multiple industries, they lacked clarity on which verticals delivered the best conversion rates and deal sizes.

Scalable Growth Constraints
Without a repeatable outreach process, growth was unpredictable and heavily dependent on word-of-mouth.

Startupr’s Approach

Startupr built a performance-based outbound strategy combining data validation, vertical testing, and ICP refinement to deliver measurable results.

1. Market Research and ICP Definition
The team conducted rapid market analysis across 10 industries to uncover the strongest response rates. Data revealed that technology, retail, and e-commerce companies were most responsive to specialized staffing offers.

2. Strategic Testing Framework
During the first month, Startupr launched controlled outreach campaigns across multiple job functions, monitoring response and booking ratios to refine targeting week by week.

3. Multi-Channel Outreach Execution
Using a combination of verified LinkedIn data, job post analysis, and personalized cold email outreach, Startupr connected the client’s offering with HR and operations leaders actively hiring or scaling teams.

4. Transparent Performance and Optimization
All performance metrics were tracked in real time with shared dashboards. Weekly reviews helped the client clearly see which segments produced the highest-quality leads and conversion potential.

Results

$75,000 in qualified sales pipeline within 60 days
15+ Qualified Meetings booked during the initial campaign window
85% KPI Achievement by the end of the first testing phase
3 High-Value Verticals identified for ongoing outreach

By month two, the campaign evolved into a predictable system for generating new client conversations and measurable ROI.

Why It Worked

Structured Testing Process
Startupr’s methodical industry and persona testing revealed the top-performing combinations quickly.

High-Precision Targeting
All prospects were verified for relevance and hiring activity, ensuring zero wasted outreach.

Data Transparency
Real-time dashboards built trust and allowed the client to see exactly what was driving results.

Performance-Based Partnership
The pay-per-meeting model ensured alignment, Startupr was accountable for every booked conversation.

Outcome

Within two months, Startupr helped this recruitment firm generate over $75,000 in qualified pipeline and a repeatable framework for outbound growth. The campaign provided clarity on ideal customer segments and created a foundation for scalable revenue expansion.