A healthcare technology company offering a workflow automation platform partnered with Startupr to accelerate its entry into the U.S. market. The platform helps healthcare providers improve coordination, automate administrative tasks, and enhance patient outcomes through low-code automation.

The company had gained steady traction in Europe but needed a reliable U.S. go-to-market strategy and a consistent pipeline of qualified meetings with healthcare systems and large provider networks.

The Challenge

Despite having a strong product and clear use cases, the company struggled to create momentum in a new and highly regulated market.

Unclear U.S. Positioning
The team needed clarity on which segments of the healthcare ecosystem—hospitals, integrated delivery networks, or clinics, would benefit most from their solution.

Inaccurate Prospect Data
Existing contact lists were outdated and lacked verified titles or organization-level accuracy, which led to wasted outreach and poor engagement.

Limited Outbound Experience
Prior campaigns failed to connect with senior healthcare executives or drive meaningful conversions due to unfamiliarity with the nuances of the U.S. healthcare decision-making process.

Startupr’s Approach

Startupr built a performance-based outbound program that combined market validation, personalized messaging, and verified data enrichment to establish a predictable acquisition channel.

1. ICP Development and Market Definition
We conducted structured research to pinpoint the exact buyer segments within U.S. healthcare that aligned with the product’s strongest use cases. This resulted in a clear focus on operations leaders, workflow automation directors, and clinical informatics executives.

2. Personalized Outreach and Messaging Design
Our team developed a short, four-step sequence focused on outcomes that mattered most to U.S. healthcare executives: efficiency, compliance, and measurable patient-care improvement.

3. Verified Data and List Enrichment
Startupr rebuilt the company’s ABM dataset using verified data from multiple trusted sources. Each contact was validated by role, organization type, and engagement likelihood to ensure a clean, accurate foundation for outreach.

4. Transparent Pay-Per-Meeting Model
Every stage of the campaign was tracked in real time, with live dashboards showing open rates, response data, and scheduled meetings. The client only paid for qualified meetings that met pre-agreed quality criteria.

Results

46 qualified meetings booked within nine weeks.
14 new partnerships secured with U.S. healthcare organizations.
51 percent conversion rate from meeting to advanced opportunity.
109 percent of KPI goals achieved within the campaign period.

The campaign validated the company’s product-market fit in the U.S. and established a strong foundation for ongoing pipeline growth.

Why It Worked

Data Quality and Precision
Rebuilding and enriching the contact database ensured every touchpoint reached a relevant, verified decision-maker.

Localized Messaging
Outreach copy and positioning were tailored to the language and compliance priorities of U.S. healthcare executives.

Aligned Incentives
Startupr’s pay-per-meeting structure ensured both teams focused entirely on measurable outcomes.

Full Transparency
Real-time reporting gave the client complete visibility into campaign performance and lead quality.

Fast Execution
A rapid feedback cycle allowed Startupr to optimize subject lines, messaging, and audience segments in weeks rather than months.

Outcome

In just over two months, Startupr helped this healthcare technology firm generate 46 qualified meetings and 14 new partnerships, laying the foundation for a scalable U.S. expansion strategy. The project showed how precise targeting, credible messaging, and transparent performance tracking can turn market entry challenges into measurable growth.