A performance marketing agency specializing in email marketing, Meta ads, and Google Ads partnered with Startupr to launch its first-ever outbound acquisition program. The company already had a strong inbound client base and proven expertise in paid media but wanted to test outbound sales to accelerate growth and build a predictable pipeline.

The Challenge

Despite strong delivery results for clients, the agency had no prior experience with outbound sales or cold outreach. The leadership team wanted to see how outbound could drive business growth but needed a partner that could guide strategy, execution, and process management from start to finish.

No Existing Outbound Framework
The team had relied solely on referrals and inbound leads, meaning there was no internal process for prospecting, targeting, or follow-up.

Rapid Growth Targets
They aimed to significantly increase MRR within six months, requiring fast implementation and measurable ROI.

Limited Operational Readiness
Because the agency’s focus had always been client fulfillment, their CRM and follow-up systems weren’t optimized to handle large volumes of new outbound meetings.

Startupr’s Approach

Startupr designed a pay-per-meeting outbound system that helped the agency identify its ideal customers, refine messaging, and scale outreach efficiently.

Fast Campaign Deployment
Within days of launch, Startupr initiated personalized outbound campaigns, securing multiple meetings in the first week. Early traction built confidence and validated the approach.

Deep Audience Analysis
Working closely with the agency’s leadership, our team identified the exact customer profile most likely to convert. This clarity allowed for hyper-personalized outreach that resonated with marketing decision-makers across multiple industries.

A/B Testing and Message Optimization
Startupr ran multiple email sequences and continuously tested subject lines, positioning, and tone to maximize engagement. Weekly iterations ensured continuous improvement and measurable performance gains.

CRM and Sales Process Support
As meeting volume increased, Startupr helped refine the client’s CRM workflow, ensuring every lead was followed up, tracked, and converted efficiently.

Results

• 52 qualified meetings booked within six months.

• $72,000 in new monthly recurring revenue added to the business.

• 180 warm leads generated from a pool of 3,400 verified prospects

• Over 8,000 retargeting impressions achieved through integrated campaigns.

• 106 percent KPI achievement across the engagement.

The outbound program not only exceeded meeting and revenue targets but also gave the company a scalable, data-backed framework for continued growth.

Why It Worked

Speed to Market
A rapid campaign launch allowed the client to test and validate outbound potential almost immediately.

Clear Target Definition
Deep audience analysis ensured every contact matched the right buyer profile, improving conversion rates.

Iterative Optimization
Consistent A/B testing of emails, subject lines, and CTAs allowed performance to improve steadily over time.

Operational Support
CRM optimization ensured the client could manage and convert new leads effectively as volume increased.

Accountability and Transparency
Startupr’s pay-per-meeting model created clear alignment around measurable outcomes and ROI.

Outcome

In just six months, Startupr helped this digital marketing agency generate $72,000 in new monthly recurring revenue through outbound sales. The engagement proved that a data-driven, performance-based approach can turn even a first-time outbound effort into a scalable and profitable growth engine.