Cold Calling in 2025: Salesfinity’s CEO on the Future of Lead Generation - Mavlonbek Muratov

Cold Calling in 2025: Salesfinity’s CEO on the Future of Lead Generation - Mavlonbek Muratov

Cold Calling in 2025: Salesfinity’s CEO on the Future of Lead Generation - Mavlonbek Muratov

Mavlonbek Muratov

CEO and Founder @ Salesfinity

Salesfinity filters out machines and voicemails, validates phone data before reps dial, and schedules follow-ups from real conversation outcomes. The goal is simple: fewer empty dials, more live humans, more meetings.

“We are selling more conversations, not more calls.”

List Is the Strategy

Mav starts upstream - at the list. Salesfinity uses waterfall phone enrichment to validate numbers so reps spend time where it counts.

“No matter how good the dialer is, a bad list won’t convert.”

Compound Prospecting: Turning “Not Now” Into Next Month’s Pipeline

Salesfinity automatically creates follow-up tasks from call notes and disposition. Those touches carry context, reach people who already answered, and convert 4–5× higher than cold lists over time.

“Month one you get a few wins. By month six, follow-ups do the heavy lifting.”

Parallel vs. Power Dialing

Use parallel dialing to find signal fast on cold lists.
Switch to power dialing for validated follow-ups where connect rates and context are higher.

Benchmarks That Matter

Salesfinity publishes Cold Call Benchmarks so teams can measure what moves meetings:

  • Dials per meeting

  • Connect rate

  • Follow-up vs. cold conversion

“Measure connects and meetings, not vanity volume.”

Integrations Where SDRs Actually Work

Salesfinity prioritized Apollo early, then layered in CRM workflows to auto-log calls, tasks, and outcomes - so reps can focus on conversations, not admin.

Finding Product-Market Fit

Mav’s PMF test is pragmatic:

“If tomorrow is easier than today and there’s pull from the market, you’re getting close. If every day feels like a push, you’re not there yet.”

Advice to Founders: Start With Market and Persona

Don’t over-automate before your ICP is proven. Start with market → persona → product, then scale what works with disciplined follow-ups and tight benchmarks.

How Startupr Uses Salesfinity for Clients

At Startupr, we use Salesfinity to validate phone data, parallel dial for more live conversations, and automate follow-ups so our clients book more qualified meetings at lower cost.

  • ICP and account list definition

  • Waterfall phone enrichment and validation

  • AI dialer setup with parallel for cold and power for follow-ups

  • Follow-up automation and call disposition workflows

  • Weekly benchmarks and iteration on scripts, lists, and time-of-day

Work With Startupr
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Connect with Salesfinity

Website: https://salesfinity.ai
LinkedIn (Mavlonbek Muratov): https://www.linkedin.com/in/mavlonbek/

✨ Recommended Reading:

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